02 Jan 2018

CFF Communications – Behind the Scenes #5

A new name, a New Year, a new overview with the latest news and client cases. Welcome to 2018!

“An M&A transaction has more stakeholders than just the financial community”

With our clients, ambassadors and business partners, we celebrated our 25th anniversary. During the festive evening on October 5, 2017, we presented our new name, CFF Communications: a change that reflects the broadening of our services in recent years. In an interview with M&A Magazine, our managing director Uneke Dekkers and executive director Geert Pielage, explain how the communications sector developed over the past 25 years. An M&A transaction, they argue, is more than a numbers game – there are many more stakeholders than just the financial community.

The overview below provides a peek behind the scenes, to illustrate the broad corporate communications role we fulfill for our clients.

Boyan Slat, founder of The Ocean Cleanup, Dutch Person of the Year 2017

As a partner and fan of The Ocean Cleanup (TOC), we are immensely proud that Boyan Slat has been selected as Dutch Person of the Year 2017 (Nederlander van het Jaar) by Dutch current affairs weekly Elsevier. CFF Communications advises TOC on its media strategy and supports the foundation by generating media attention for its activities since 2014. Congratulations Boyan! You can find more information about The Ocean Cleanup Foundation here.

Coca-Cola’s ambitious new sustainability commitment in Western Europe

In November 2017 Coca-Cola in Western Europe set ambitious new sustainability commitments on drinks, packaging and society. In the Netherlands it was launched jointly by Coca-Cola Nederland and Coca-Cola European Partners Nederland. This introduction was also the start of a 4-city roadshow named OPEN: a series of private meetings in which Coca-Cola invited clients, suppliers, NGO’s, politicians, students etc. to discuss sustainability and the new introduced commitments. CFF Communications provided strategic advice and media relations support. During the 4 weeks of roadshow Coca-Cola met with 700 people during 60 meetings, gathering a lot of ideas, practical initiatives and limitless inspiration. The video (Dutch) below, provides a short impression:

TMG fully focused on making the company strong and leading under new owner

Mediahuis, Talpa and TMG reached an agreement in December regarding the intended sale of Talpa’s stake in TMG to Mediahuis and TMG’s stake in Talpa Radio to Talpa. After a period in which existing shareholders held different views about the future of the company, TMG will now be able to fully focus on its future plans, to make the company strong and leading again. CFF acted as an advisor of TMG.

Four new department stores for Hudson’s Bay in 2018

2017 was the year in which Hudson’s Bay opened its first 10 department stores in the Netherlands. CFF has been supporting Hudson’s Bay Company (HBC) since the announcement that Hudson’s Bay will enter the Dutch retail landscape. After only 16 months Hudson’s Bay opened its first 10 department stores in September 2017. CFF supported HBC with its communication for these openings. We manage national and local media relations and provided communications support with neighbors during construction and renovation works. We are now focusing on the upcoming store openings. In 2018, Hudson’s Bay will open 4 new department stores: Amersfoort, Amstelveen, Enschede, and Haarlem.

Winners of the Dutch IR Awards 2018 announced next week

The Dutch association for Investor Relations professionals has presented the nominees for the Dutch IR Awards 2018. CFF holds a board seat in the NEVIR and our event managers have been organizing the Dutch IR Awards ceremony for the fourth time. The winners will be announced on January 11, 2018.

One more thing…

During the M&A Awards 2017 in December, Dutch M&A professionals elected our managing director Uneke Dekkers as Best PR Advisor. Congratulations Uneke!

More information

Do you want to learn more about our business critical communications offering? Please contact us at +31 (0) 20 575 40 10 or or join us on LinkedIn and Twitter!