Media relations is part of our DNA. Over the years, we have built solid relationships with general, financial, specialist and online media. Our media relations strategy is focused on increasing and improving brand awareness and reputation. Our close relationships with the media enable us to pro-actively generate free publicity. We are very aware of topical themes and swiftly address relevant matters, creating opportunities for your company. And we can secure coverage in international media, as we work with our colleagues at our sister companies in other countries.