The need for a turnaround to ensure the continuity of a company in corporate or financial distress can emerge very suddenly. A reorganisation, rebranding or refinancing is hardly an everyday occurrence, never mind the communications you need to accompany such a process. To maintain control, proactive messaging to all stakeholders is essential. The tone of voice and timing are also key. CFF Communications can advise you and provide hands-on support with the preparations, help you to decide on the moments to communicate, the messaging itself and how to manage your company’s image and reputation in the public domain and capital markets. And of course the essential dialogue with your employees.